Digital Advertising Terminology You Need to Know

Digital Advertising Terminology You Need to KnowDigital Advertising Terminology You Need to KnowIf youre just abfluging out in digital advertising- advertising in mediums such as websites, social media, and mobile apps- there are some basic terms you need to learn.? Impressions Think of impressions the way you think of a typical TV or radio media buy. You are guaranteed to get the ad played a set number of times, but you have no guarantee that a specific number of people will landsee or interact with it. Two million impressions sound great until you find out that 99 percent of them have gone unnoticed. Reach Reach is a much better determination of the efficacy of your digital buy. Unlike impressions, reach tells you how many different people visit a website and see your ad. Those people are usually counted to determine something called unique visitors per month those who visit multiple times in a month are counted only once. Similarly, 50 impressions seen by the same person w ould have a reach of just one. Contextual Targeting You experience this daily. Utilizing user information, browsing habits, and shopping patterns, ads are served to people in a targeted way. For instance, if youve been looking around for a flight, you may start seeing ads for luggage and beachwear over the next few weeks. Contextual targeting is the modern equivalent of pulling lists for direct mail campaigns, only this targeting is more accurate and immediate. Native Advertising Native advertising attempts to mimic the content of the site on which it is seen. It will have to announce, in some way, that it is a paid advertisement. Such alerts are usually hidden away in small print. For example, you may create an advertisement that looks and reads like an article about mens health, fishing, or grocery shopping. The content all leads to your product or service. The traditional, nondigital form of native advertising is known as an advertorial. Keywords Keywords are a vital part of online advertising. An advertiser selects specific words or phrases, and someone searching for them will trigger the advertisers ad. Keywords do not have to directly name the product. For instance, if youre trying to sell roses, you could select Mothers Day gifts, my wife is mad at me, and even box of chocolates as key phrases. Interstitial Ads These are full-screen ads that appear during the content you want to access, so they are the digital equivalent of commercial breaks on television. They interrupt the natural flow of the viewer and can often take longer to watch than the content the user was looking for. Be careful with your use of interstitial ads its a digital mistake that can do a lot of damage to your brand, and keep in mind that Google does not allow interstitial ads to be used in certain ways. CPC/CPM/CPL/CPA You will come across these acronyms daily if youre doing online media buys. The CP in each one stands for cost per, and the third letter indicates the basis for how youre paying for the online campaign. CPC This abbreviation stands for cost per click. That means you will pay every time someone clicks on your ad. CPM This one is a cost to serve ads and is the amount you will pay to serve 1,000 ad impressions to the audience. The M stands for mille, or thousand, and CPM is sometimes referred to as CPT instead. CPL This abbreviation stands for cost per lead and is how much you pay for each click that turns into a qualified lead- a lead that is more likely to convert into a sale than an unqualified lead. CPA The most expensive of all the CPs will most likely be the cost per acquisition. The CPA is determined by dividing the number of new customers you get into the cost of your digital campaign. If you spend $10,000 on the digital buy and get 100 new customers, then your CPA is $100. You may also see these abbreviations beginning with PP, which stands for pay per.

ASME Past President Honored at Book Launch Luncheon

ASME Past President Honored at Book Launch Luncheon ASME Past President Honored at Book Launch Luncheon ASME Past President Honored at Book Launch LuncheonApril 21, 2017 ASME Past President Madiha El Mehelmy Kotb, Eng., welches one of nine honorees and featured panelists at the gala book launch for Daughters of the Nile Egyptian Women Changing their World. The luncheon welches held March 14 at Egypts Permanent Mission to the United Nations in New York City.ASME Past President Madiha El Mehelmy Kotb, Eng., was one of nine prominent women recently honored at Egypts Permanent Mission to the United Nations in New York City as part of a gala book launch for Daughters of the Nile Egyptian Women Changing Their World. The luncheon celebration, held on Tuesday, March 14, included two panel sessions featuring Kotb and eight of the other accomplished daughters of the Nile whose stories comprise the new volume. Kotb, a resident of Montreal, served as ASMEs 132nd president from 2013-2014 and is the former head of the Pressure Vessels Technical Services Division for Rgie du Btiment du Qubec. She joined in panel sessions featuring the remarkable success stories of Egyptian women professionals in a range of pursuits, both in here North America, in Europe and around the world. In her panel, Kotb shared the story of her own distinguished career, including the pivotal moment she was inspired to pursue engineering, which took place at age 16 while watching Neil Armstrong walk on the moon. She also told the audience about her experiences as the very first female engineering student at Loyola University. Kotb, an ASME Fellow, credited her work in ASME Codes and Standards, and the encouragement she received from legendary ASME Codes leaders Mel Green and June Ling, as the driving force behind her rise to the pinnacle of ASME leadership.The panel sessions were moderated by author Dr. Samia Spencer, a professor at Auburn University and the editor of the new book, an d Dr. Daya Morsy, a president of the Egyptian National Council for Women and head of the Egyptian Delegation to the Commission on the Status of Women. The event included remarks from Egypts Ambassador to the United Nations Amr Abul Atta as well as from Mohammad Naciri, regional director for the Arab States for the U.N.

How to Source and Interview Phlebotomists

How to Source and Interview PhlebotomistsHow to Source and Interview PhlebotomistsHow to Source and Interview Phlebotomists Rossheim To successfully source and interview phlebotimists, keep these recruiting tips in mindHow Phlebotomists Are SourcedEmployee referrals are a key source of phlebotomist candidatesClinical rotations offer providers the opportunity to try before they buyJob postings should be as specific as possible with regard to the work arrangement, location and care settingRecruiter TipProviders recruit through job postings, clinical rotations during training, and sometimes employers ask us for referrals its through a variety of channels, says Helen Maxwell, executive director of the American Society of Phlebotomy Technicians.And the jobs are usually very quickly taken.How to Interview PhlebotomistsThe interview is the best opportunity to assess the candidates way with peopleCommunication skills and clinical knowledge should be tested face-to-faceProbe the candidate for preferences about care setting hospital, medical office, lab, home care, screening/mobile, blood donation centerDetermine the candidates suitability for the work arrangement, whether its permanent, part-time, contract, per diem, locum tenens, travelling or contractRecruiter TipsUsually employers ask about work experience and training and certification, says Maxwell.Theyre usually given a test example of about 50 questions though its not standardized covering topics from infection control to order of draw to legal aspects to professionalism.We ask about what types of patients theyve drawn blood from, how many draws theyve done, says Phil Svehla, president of Phlebotek, a Florida staffing firm specializing in phlebotomy technicians.Some phlebotomists may draw from 50 people a day. With some of our client employers, the interviewers have the candidate draw blood. More ResourcesPhlebotomist Job DescriptionHow Much to Pay PhlebotomistsTo Hire the Best, Professionalize your InterviewingI mprove your Recruitment of Hourly Workers

Contract for Deed FAQ - United States

Contract for Deed FAQ - United StatesContract for Deed FAQ - United StatesDefinitionsWhat is a Contract for Deed?A contract for the purchase of real property (real estate) in which the seller retains the deed (title) to the property until the buyer makes payments in installments equal to the agreed upon purchase price. The purchaser has an immediate right to possession of the property, but the vendor defers delivery of the deed (transfer of title) until they have secured all or part of the purchase price.A Contract for Deed is useful when a buyer is unable to obtain financing other than seller financing.What does the term Deed mean?The term Deed refers to a legal document that transfers title of real property (land and buildings or easements) from one individual to another.What is the Governing Law?The Governing Law will be the jurisdiction in which the property is located. It may or may not coincide with the jurisdiction in which the parties reside.What does the term real property mean?The term real property refers to land and things attached to land, such as buildings, fences and trees. What is an acceleration clause?An acceleration clause is a term in a loan agreement that allows the lender to make the unpaid balance due immediately if the purchaser violates a term of the loan agreement, such as failing to make a loan payment.What is the municipal address?The Municipal Address is the physical address of the property and it is the same as the mailing address. (e.g. Street, City, State, ZIP Code, Country)What does the term legal description mean?The term legal land description refers to the format used in your jurisdiction to officially describe sections of land for the purpose of government records. The legal land description is how government records define the land that you have title to. In North America, most jurisdictions use a township and ranges system. Your legal land description may be found on your land title, in tax assessment information, an d in your mortgage agreement. It is bedrngnis your street address.What are the statutory disclosure requirements?Statutory disclosure requirements vary from state to state, but generally the Seller is required to disclose any known defects in the physical condition of the property that may materially affect its value, including, but not limited to, items such as malfunctioning appliances, pest control problems, mold problems, structural issues with the home, roof defects, etc. We recommend that you make yourself aware of the statutory disclosure requirements for your state, and if you are not sure what the requirements are, contact your local real estate commission, and or a local attorney.What are plus-rechnenal clauses?While the Contract for Deed Law Depot.com provides is very comprehensive and provides sound protection, this option is available to allow you to tailor the contract to your specific circumstances.How do I write the additional clauses? Please see Drafting Tips unde r the Help menu. If you are still unsure of how to properly word any of your additional clauses, it is recommended that you consult a local attorney or lawyer for assistance in writing your additional clauses.SigningI do not know when the Contract for Deed will be signed. Can I fill in the date later?Yes, by selecting Unsure as the date the agreement will be signed, a blank line will be inserted into the lease so that you can add the correct date after printing the document.Why is a Notary Acknowledgement necessary?A Notary Acknowledgement is often required by local legislation to authenticate deeds. In addition to various other duties, a Notary Public certifies certain legal documents. Swearing or signing in front of a Notary Public is better evidence that the document or contract was signed by that person (reduces the risk of fraud), and helps avoid bureacratic hold-ups.

Labor and Delivery Nurse Resume - a Quick Introduction

Labor and Delivery Nurse Resume - a Quick Introduction Nursing is somewhat of a special field, as securing that job will be dependent on your soft abilities and personality as well as your experience. 3 Salaries may also vary based on factors like work experience, place, employer and the particular roles assigned to the nurses. An official email will provide you with a superior image. There are many websites which delivers a Resume constructor facility. You can have a foundational resume which compellingly articulates the most important info, states Heifetz, but you would like to change it for each opportunity. The CV should incorporate all the information that you believe the interviewer want to see in the interviewee. Your work is to offer superior patient care and help in the shipping procedure. Our certified lactation counselors are here to assist you on the way. Well, there arent any set standards which may describe the part of a nurse navigator. If you want to turn into a nurse midwife, you will want to make a masters degree, along with being an RN. The Foolproof Labor and Delivery Nurse Resume Strategy Dont forget, every part of your job hunt Must be strategic. Your resume, packed with experience inside and outside the current market, will enable you to discover the call centre job that you want. Your job (while youre trying to locate a job) is to guarantee you fit what theyre looking for. Well, that and whether you truly need to get that job. Hiring managers want to comprehend that which you have achieved, elend your job responsibilities. You desire the experience and the skills essential to acquire an outstanding job. Alternatively, you must tailor your resume for each job which you apply for. Submit the same resume for every single job. Labor and delivery nursing is just one of the most sought after nursing specialties many nurses would love to pursue. Many nurses decide to earn an ADN as a way to enter the workplace sooner with the choice to enroll in an RN to BSN program later. Interested nurses may also elect for a specialization in high-risk obstetrics which offers an plus-rechnenal boost to the income. In case of an emergency, a labor and delivery nurse has to be fast-acting. Many employers also provide financial guidance to the nurses who would like to take up higher studies. There are quite specific exceptional certifications necessary to be a labor and delivery nurse which are available through the National Certification Corporation (NCC). Sample Labor and Delivery Nurse Objectives When you make your resume objective, be certain you incorporate the name of the health care business or hospital youre seeking employment with. Academic jobs must also understand youll be comfortable in their specific institution. Be certain that you are assigning just what the hiring manager would like to view, not everything you will need to tell. The licenses and certifications youve earned not only ensure it is possible that you work in a particular state, they also improve your value in the view of a hiring manager based on the number of youve earned. Expertly, our resumes have a tendency to be the exact first impression a befhigung company gets of us. Thus, your very first image in the perspective of the employer will probably be created on the grounds of your resume and whether you receive an interview call or not will will also be based on the impression made by the resume. The Chronicles of Labor and Delivery Nurse Resume If youd like to relocate to your work, you most likely already know its most effective to leave your present address off your resume. Employing a continue design saves you a very good deal of period. Since the job is about bringing new life to the planet, the labor and delivery nurses are expected to work with good tenderness and make certain the security and comfort of both the mother and the child in any respect times. Work in an important environment and be in a place you may go enjoy your free moment. The Little-Known Secrets to Labor and Delivery Nurse Resume No matter your degree of work experience, your resume format is vital to making your program stick out. The experience on the job can be both challenging in addition to rewarding. The environment at work is quite fast paced and theyre expected to take up multifaceted roles based on the demand of the hour. There are different attributes that will allow you to perform at a higher degree and with more satisfaction. Implementing a CV once the employer demands a resume could be a problem. You are going to have to show on your covering letter that you satisfy their qualifications. Internship approval letters need to be professionally crafted. Acceptance letter for internship provide is an official letter therefore that it must be written in the suitable format and ought to stick with the correct procedure.

The Insider Secrets of Writing Instructor Resume Revealed

The Insider Secrets of Writing Instructor Resume Revealed Writing Instructor Resume No Longer a Mystery The end result is poorly-written resumes that are constructed in addition to templates which dont do the work seeker any good. The resume template you pick is largely with on your own personal preference and the impression you wish to give to hiring managers. To better understand which option might be ideal for you, lets look at every one of them separately. Writing Instructor Resume Secrets If youve got an effective, well-organized resume thats keyword-rich and accomplishment-based, you can submit it to quite a few schools in your geographic area to get the ideal response. No matter that you select, keep in mind that resume writing is a developing industry and there are lots of men and women whore in need of a dynamic resume. For instance, you could just be searching for a change in career, and a way to transition to a different field of work. In under ten minutes you ma y have a compatible resume and cover resume, and be prepared to apply to the job that you dream about. If you are in possession of an appropriate college degree, like in sports management, be certain to incorporate that information also. In addition, you can learn more on the subject of education careers on Monster. Teaching jobs usually need specific degrees and certifications, so be certain to highlight your education. You will also find a good example of a resume written especially for an early childhood education job. The Battle Over Writing Instructor Resume and How to Win It Its whole goal is to showcase the abilities that you have that would cause you to be a terrific candidate for the job that youre seeking. A resume redesign might be your resume you should stick out from the competition. From grammar to federal hiring systems and strategy, you are going to learn all you need to stand out as an expert within the field. If so, your resume can nevertheless be quantif ied, and provide the hiring manager a concrete idea of the range of your abilities and abilities. Get the Scoop on Writing Instructor Resume Before Youre Too Late See our testimonials and discover why our customers enjoy partnering with us. Some businesses will talk to you about your requirements, then quote you a flat rate based on the product theyll create for you. After all, its your writing to securing a work instructor. Most teachers should list all their certifications, or whenever they anticipate receiving them. Writing Instructor Resume - the Conspiracy If thats the case, then the functional resume format could be perfect. Also be sure that your formatting is consistent for instance, ensure you use the exact saatkorn style of bullet points throughout your resume, and the exact size font for all your section headings. You are able to alter the writer format to some other pre-made resume template at online time on the way. If thats the case, then the reverse chronolo gical format could be perfect for your resume What You Should Do to Find Out About Writing Instructor Resume Before Youre Left Behind You have to make sure your resume summary statement concisely demonstrates why youre a best candidate for the particular job and business. You also dont need to rely on it too heavily in the event you dont have the correct sort of skills for the job which youre seeking, because it declares that lack of qualifications at once. One of the absolute most important and intimidating measures in the work search method is writing a solid resume that gets the attention you need and need. When writing a resume, it helps to review resume examples that are associated with your occupation.

The Long and Winding Path to Tech CMO [Infographic]

The Long and Winding Path to Tech CMO Infographic The Long and Winding Path to Tech CMO Infographic The path to CMO is a long and winding one and the first step is knowing what it means In the world of the CMO, a lot of work-related jargon and acronyms get thrown around, so lets tackle this first of all.CMO stands for chief marketing officer, a role that has become absolutely vital in recent years, especially for large companies for which public relations and brand promotion areessential to success.Tech businesses really need their CMOs. As these companies develop new products and technologies, they need to convey their cutting-edge capabilities and stay connected with their target markets. The tech space is highly competitive, and it is the job of CMOs to keep their brands at the forefront of public awareness.If this sounds like a dream job to you, you might be interested in this graphic created by Ecardshack, which shows how the CMOs of the worlds top tech companies got where th ey are now. For most it involved years of hard work, promotions, company swapping, and endless networking.Read on toexplore the path to CMO

This is the power of letting yourself suck at things

This is the power of letting yourself suck at thingsThis is the power of letting yourself suck at thingsThere is a real power in letting yourself suck. Think about those words. Its hard in this society that worships and promotes fake perfectionism but Maxie McCoy, career expert and author of the new book Youre Not Lost, says letting yourself do things you absolutely know you are going to fail at is the only way to find your career path. But once you let yourself do that, there will be so much freedom.We have to believe we can get better at things. If our skills are static then the only thing that can happen is a potential loss, but if we let ourselves suck at things it will energize us in a new way, she told Ladders. What energizes us isnt aways going to be stuff were good at. If were stuck in this perfectionist mindset, were never going to get there. You will never step into the unknown and stepping into your path requires doing the unknown. Theres a lot of freedom in knowing I can get better at thingsMcCoy recalls trying surfing a few years back and being so energized by abandoning the thought that she should be able to do this perfectly right at the start was quite invigorating. She pointed to acclaimed director Ava Duvernay not even picking up a camera until age 33 and also sucking at first. But eventually she got better and now she is directing blockbuster films starring Oprah and Reese Witherspoon. She sucked and look at where she got. If youre not willing to suck youre not gonna get anywhere, said McCoy.But you do have to have the confidence that you will come out the other end no matter how many times you fall down. Thats really the foundation of Youre Not Lost, says McCoy. She emphasizes to readers that they should not focus on the big picture. You dont reach your goal by deciding what the exact destination will be, you find the direction, she told Ladders. You dont have to have it all figured it out. You just have to tap into the belief in yourself. T hat will keep creating the path. And one of the ways to do this is to find one thing, even if it is very small, that will energize you and fruchtwein likely that means something you arent perfect at already.Here is an excerpt from Youre Not Lost all about embracing the fear.Mistakes baby, mistakesNo doubt, youre gonna screw up. Its a by-product of taking action which is required to build your confidence. Trust me when I say, there will be plenty of missteps.You might accidentally send out a test email to your entire subscriber list, announcing the launch of your business that isnt launched yet. (Me.)You might have to redo deliverables because you didnt full read the terms of a contract. (Me.)You might plan a major press event at an all-womens club and realize only hours before its supposed to begin that they key people coming are men and not allowed in. (Unfortunately, me.)Youll spell things wrong. Youll quote things wrong. Youll say things wrong. Youll do things completely wrong. Y oull get frustrated. Youll say things you didnt mean. Youll overreact.But those mistakes arent signs you shouldnt be doing this. Not at all. These mistakes are signs that youre trying and learning and growing. All mistakes are practice. The forced errors are signs of effort. Whether they were small ones, major ones, or deal-breaker ones, theyll keep happening to teach you something. Your fear will make them seem way bigger than they are. But the truth of a mistake is that you were trying and your resilience will bring you back from al the shit feelings to keep you keeping on.Remember, theres no way to learn what youre capable of unless youre testing your limits and making mistakes.

Impress Employers by Using Our Software Testing Resume Template for Word

Impress Employers by Using Our Software Testing Resume Template for yepImpress Employers by Using Our Software Testing Resume Template for WordIntroductionIt is not uncommon for hiring managers to review hundreds of applicants resumes before deciding who to call back for an interview. If you want to be one of those selected, you need to create a resume that will catch their attention. Stand out from the crowd by using this software testing resume template for Word and writing guide to improve your resume. Learn what expectations there are for your summary statement and skills, experience, and education sections.Software Testing Resume Template for Word Dylan FlowerPhoenix, Arizona 11111E DFloweranymail.com P 555 Software testing professional with 12 years of working experience Bring strong attention to small details to all tasks Extensive software engineering and programming backgroundPerfect Your Skills SectionThe skills section is designed to allow readers to understand your abili ties at a glance. This means this section should be brief, usually between four and eight bullet points, each of which should be a short phrase. This section is also a good opportunity to incorporate keywords or key phrases from the job description. This demonstrates that you have read the job description and carefully considered the information found in it.As well as the skills listed in the above software testing resume template for Word, these skills may be beneficial to include Software engineering Strong communication abilities Bug report writingPolish Your Work History SectionThe experience section is the fruchtwein important part of your resume. This is the section that employers are most interested in, so you should include the strongest information you can. This is also another good section to include key phrases from the job description. As for your format, you should list your positions in reverse chronological order, beginning with the most recent and going backwards. Al l positions should be described in past tense, unless it is a job you currently hold, which should be written in present tense. You should begin every bullet point with a strong action verb. Aim to include between five and eight bullet points for each job. Additionally, include as many specific metrics as you can. This strengthens your resume and communicates what kind of employee you are.Between the above software testing resume template for Word and the following examples, you should be able to make a strong experience section.Software Tester Lakeview Applications Orlando, Florida 2014 present Review software and applications, identifying bugs and making detailed notes of how to replicate them and possible fix them Collaborate with other software testers and the development team to make the software as solid as possible Examine the accessibility of different applications, evaluating their aesthetics and claritySoftware Engineer Johnson Tech Corp. Houston, Texas 2013 presen t Write code and fully program applications according to client specifications Interact with clients to determine their needs, expectations, and requirements Review testers reports to find and eliminate all bugs prior to releasing applicationsRefine Your Education SectionAs you see in this software testing resume template for Word, the education section is one of the shortest sections for any resume. You should only include education information that is directly related to the position you are applying for. This means details like high school and GPA are usually not necessary. You should, however, list your date of graduation, school, and field of study. You can also describe any related internships or certificates in this section. If you graduated more than 10 years ago, feel free to leave off the graduation date.Software Testing Education Section ExampleMaster of Science in Programming 2010University of San Diego, CaliforniaBachelor in Computer Science 2008University of San Dieg o, California